I’m not sure if I’ve mentioned here that I’m a pretty big fan of The Goldbergs. It’s not gonna go down in history as my favorite sitcom in history, but at this moment in time, it gets me right in the feels.

Did I use that phrase right? Is that what the kids are still saying? “In the feels…”?

Anyway, with it taking place in the 1980s, it’s all about the nostalgia. It reminds me so much of all the things I loved about growing up and being a kid.

Every now and then, I’ll rewatch episodes on Hulu and I recently caught an episode where Barry, the Goldbergs’ middle child, gets a job delivering pizza. He’s not working for Domino’s, but the no name pizza chain still milks the nostalgia of Domino’s classic advertising mascot, the Noid.

If you were born in the 90s or later, there’s a real good chance you have no idea what the Noid is. Honestly, even though I lived through that series of Domino’s commercials that featured the Noid, I have a hard time understanding what, exactly, it is.

So I turned to the one place where we can all go to find out anything about everything: the internet. Google directed me to a Wikipedia page that exists to honor the Noid.

The Noid is an advertising character for Domino’s Pizza created in the 1980s. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle on his chest, the Noid was a physical manifestation of all the challenges inherent in getting a pizza delivered in 30 minutes or less. Though persistent, his efforts were repeatedly thwarted. – Wikipedia

At the height of the character’s popularity, CBS attempted to develop a Saturday morning cartoon titled The Noids. The show never made it to series because people complained that it was just an advertising ploy and not a show for children.

I’m sorry, but that’s laughable. Have you even seen a cartoon from the 1980s? They’re ALL advertising ploys. He-Man and the Masters of the Universe. G.I. Joe. Thundercats. Transformers. These all 30-minute long commercials for toys. You know what they all have in common, aside from tricking kids into bullying their parents into taking them to Toys “Я” Us? You could call Domino’s when the show began and have a hot pizza at your door before the episode was over.

Assuming the Noid didn’t stop the delivery guy.