Avoid the Noid

I’m not sure if I’ve mentioned here that I’m a pretty big fan of The Goldbergs. It’s not gonna go down in history as my favorite sitcom in history, but at this moment in time, it gets me right in the feels.

Did I use that phrase right? Is that what the kids are still saying? “In the feels…”?

Anyway, with it taking place in the 1980s, it’s all about the nostalgia. It reminds me so much of all the things I loved about growing up and being a kid.

Every now and then, I’ll rewatch episodes on Hulu and I recently caught an episode where Barry, the Goldbergs’ middle child, gets a job delivering pizza. He’s not working for Domino’s, but the no name pizza chain still milks the nostalgia of Domino’s classic advertising mascot, the Noid.

Noid.jpegIf you were born in the 90s or later, there’s a real good chance you have no idea what the Noid is. Honestly, even though I lived through that series of Domino’s commercials that featured the Noid, I have a hard time understanding what, exactly, it is.

So I turned to the one place where we can all go to find out anything about everything: the internet. Google directed me to a Wikipedia page that exists to honor the Noid.

The Noid is an advertising character for Domino’s Pizza created in the 1980s. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle on his chest, the Noid was a physical manifestation of all the challenges inherent in getting a pizza delivered in 30 minutes or less. Though persistent, his efforts were repeatedly thwarted. – Wikipedia

At the height of the character’s popularity, CBS attempted to develop a Saturday morning cartoon titled The Noids. The show never made it to series because people complained that it was just an advertising ploy and not a show for children.

I’m sorry, but that’s laughable. Have you even seen a cartoon from the 1980s? They’re ALL advertising ploys. He-Man and the Masters of the UniverseG.I. JoeThundercatsTransformers. These all 30-minute long commercials for toys. You know what they all have in common, aside from tricking kids into bullying their parents into taking them to Toys “Я” Us? You could call Domino’s when the show began and have a hot pizza at your door before the episode was over.

Assuming the Noid didn’t stop the delivery guy.


7 thoughts on “Avoid the Noid

  1. Oh my God, a rerun of that episode of The Goldbergs (a show I only occasionally watch) is on right now. I read your post earlier, but being a 96 baby, I really did not know what you were talking about. But as soon as Barry and that pizza store guy mentioned “Noid” I immediately thought of it again when the episode came on during dinner!

    Liked by 1 person

    • Oh yeah, super creepy. I mean, even discounting the fact that it’s an image of a grown man dressed in a red rabbit costume of some kind… What kind of monster actively tries to destroy pizza?!


      • But he looks mini sized? Is he not like a little 3-inch tall creature? Lol

        And yes! What kind of monster?!? The stuff of nightmares and therapist visits right there

        Liked by 1 person

  2. When I saw the title, I had to smile. Even though The Noid was around when I was in high school, I still have fond memories. My first thought was, Wow, is that still around?

    Liked by 1 person

  3. Pingback: The Confusing Middle’s Top 10 Blog Posts of 2019 | The Confusing Middle

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