Welcome to the ninth event of The Blogger Games III! Today, we’re testing your ability to create engaging content across multiple social media platforms. Your challenge is to design a cohesive “social media takeover” campaign for a fictional brand or personality.

Event Details:

• Start Time: Saturday, 9:00 AM EDT
• Duration: 8 hours
• Submission Deadline: Saturday, 5:00 PM EDT

Rules:

1. Concept:
   • Create a fictional brand or personality related to blogging or content creation.
   • Design a “social media takeover” campaign for this entity across multiple platforms.
2. Platforms:
   • Design content for at least 3 of the following platforms:
     • Instagram
     • Twitter
     • TikTok
     • Facebook
     • LinkedIn
     • Pinterest
3. Content Requirements:
   • For each chosen platform, create:
     • 1 main post
     • 2 story/ephemeral content ideas (where applicable)
     • 1 interaction with followers (e.g., poll, question, challenge)
   • All content should be themed around a single topic or message
   • Include appropriate hashtags for each platform
4. Submission Format:
   • Create a blog post outlining your campaign
   • Include mock-ups or descriptions of each piece of content
   • Explain your strategy and how it’s tailored to each platform
   • Word count: 800-1200 words (excluding mock-ups)
5. Submission:
   • Post your entry on your blog
   • Include the hashtags #BloggerGames2024 and #SocialTakeoverChallenge
   • Comment on the official event post with a link to your entry

Scoring System:

Entries will be judged by an objective third party based on the following criteria:

1. Creativity and Originality (0-25 points):
   • How unique and innovative is the campaign concept?
   • Does the fictional brand/personality stand out?
2. Platform Optimization (0-25 points):
   • How well is the content tailored to each specific platform?
   • Does it effectively use each platform’s unique features?
3. Cohesiveness (0-20 points):
   • How well does the campaign maintain a consistent message across platforms?
   • Is there a clear, overarching strategy?
4. Engagement Potential (0-15 points):
   • How likely is the content to generate audience interaction?
   • Are the follower interaction ideas compelling?
5. Visual Appeal (0-10 points):
   • How visually attractive are the mock-ups or descriptions?
   • Do they align with current social media trends?
6. Relevance to Blogging/Content Creation (0-5 points):
   • How well does the campaign relate to the world of blogging or content creation?

Total possible points: 100

Reminder:

Scoring will be done by an objective third party. Results for this event will be announced Sunday morning at 9:00 AM EDT, along with the reveal of the 10th event.

Good luck, and may your social media campaign go viral!